anteras. Ya llevamos varios eventos y propuestas en el marco de la feria Integrated Systems Europe) y seguimos innovando para nuestros clientes.
Events in cool places with different services to keep surprising in this crowded world of stimuli.
What is ISE and why is it so important for the industry?
Integrated Systems Europe (ISE) is one of the most important trade fairs for the integrated audio, video and IT industry in Europe. It is held annually in Amsterdam and brings together more than 1,300 exhibitors and more than 80,000 trade visitors from all over the world. For the last couple of years, it has also been held in Barcelona.
The ISE offers a unique platform to present and promote innovative products and services in the field of system integration, and to establish contacts and partnerships with other companies in the sector. It also offers a wide range of conferences and workshops, which address relevant and current market issues.
In short, the ISE show is a unique opportunity for companies in the integrated audio, video and IT sector to showcase their innovation and technology to a highly qualified and relevant audience.
As we have already mentioned, the ISE is also held in Barcelona, at the Fira de Barcelona exhibition centre. The Barcelona edition of the ISE fair is smaller than the Amsterdam edition, but it is still an important and relevant event for the sector.
The ISE exhibition in Barcelona offers a unique opportunity for companies in the integrated audio, video and information technology sector to showcase their innovation and technology to a highly qualified and relevant audience in Spain and Southern Europe. In addition, it allows to establish contacts and alliances with other companies in the sector in a close and comfortable environment.
Why are post-fair events so important in Barcelona?
Organizing post-fair events is a good idea for companies for several reasons: It allows to take advantage of the interest and attention generated during the fair, which can be channelled towards the event. It facilitates contact and connection with fair attendees, who have already shown interest in the sector and in the company. It provides the opportunity to deepen the topics and contents presented during the fair, offering a more complete and detailed view of the products and services.
It allows to take advantage of the collaborative and networking environment generated during the fair, which can be fruitful for the company. It contributes to increase the visibility and reputation of the company in the market, by demonstrating its commitment and involvement with the fair and the sector. It offers a unique platform to establish a personal and close connection with customers, which can improve the relationship of trust and loyalty.
Barcelona is a city with a wide range of spaces and resources for holding business events, with a modern and complete infrastructure that guarantees excellent quality in the organisation of this type of activity. It also has a privileged geographical position on the Mediterranean, which facilitates access and mobility of attendees.
Barcelona is also a very attractive tourist destination, with a rich culture and a wide range of leisure and entertainment options, making participation in an event in the city a pleasant and enriching experience for clients.
In short, Barcelona is an excellent choice for organising an event for clients due to its location, infrastructure and range of services and activities.
The importance of a hook effect
Post-fair events are very important for brands, as they allow them to take advantage of the interest and attention generated during the fair and channel them towards the event. It also provides the opportunity to delve deeper into the topics and content presented during the show, offering a more complete and detailed view of the products and services.
As for customers, I believe they also value and appreciate these post-show events, as they offer a unique opportunity to establish a close and personal connection with the brand, and to get detailed and relevant information about products and services.
In addition, these events can be a source of inspiration and motivation for customers by showcasing the brand's innovation and technology in a dynamic and enriching environment.
Events to stand out from the competition
To organize an original event in the environment of a trade show like Integrated Systems Europe (ISE), we would recommend the following: Establish an innovative and different theme and approach for the event, which attracts attention and generates interest among attendees.
Use a variety of formats and resources to present and promote the company's products and services, such as live demonstrations, interactive exhibitions, lectures and expert panels, among others.
Invite experts and industry leaders to share their knowledge and experience, and enrich the content of the event. Provide a pleasant and comfortable environment for attendees, with good lighting, sound and catering services. Use social networks and other communication channels to promote and disseminate the event and generate expectation among attendees. Evaluate and measure the results of the event, to identify areas of success and improvement in future editions.
Hiring a professional event agency to organize a post-show event is a good idea because it allows you to take advantage of the knowledge and experience of experts in the field, ensure a comprehensive solution tailored to the needs of the company, properly manage the budget and resources, and guarantee the quality and success of the event.
In this way, the company can be sure that its post-show event will be a success and will add value to its business.
The importance of having an original space
Having an original and unknown space to organize an event can bring a differential and exclusive value to the company, as it can draw attention and generate interest among attendees, provide a distinctive and unique atmosphere, offer greater flexibility and versatility, increase the visibility and reputation of the company, and generate an emotional and memorable connection with attendees. All this can contribute to make the event a success and add value to the company.
Some original and different spaces to organize this type of events in Barcelona are:
Museu Nacional d'Art de Catalunya (MNAC): it is one of the most important and emblematic museums of the city, with a wide range of spaces and rooms for events of different sizes and needs.
Sala Apolo: it is one of the most important and versatile cultural spaces in Barcelona, with a capacity for more than 1,200 people and a wide range of services and technology.
Mercat de les Flors: one of the most important theatres in Barcelona, with a capacity for more than 1,000 people and a wide range of rooms and spaces for events. Poble Espanyol: a themed space that recreates the architecture and culture of different regions of Spain, with a wide range of spaces and rooms for events. Jardins del Palau Robert: one of the most beautiful and peaceful gardens in Barcelona, with a wide range of rooms and spaces for events in a green and pleasant environment.
As we have explained, we strongly believe in the Integrated Systems Europe (ISE) proposal and we will continue to come up with proposals for many of the best known brands that come to us such as Microsoft, Logitech, LG Electronics, Samsung, Sony, Bose and Crestron, among others?
We continue to go one step further!
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