Organizing an event of the magnitude of Paradigms 2024 is not just a matter of logistics. It is a true emotional, physical and strategic marathon , where each member of the team puts their heart, mind and hours of sleep into making an experience that leaves its mark possible. From the outside, everything may seem fluid, but making two days in Rome become an unforgettable event for Frontify and its guests took us a whole year of planning .

Acquario Romano: a historical setting for a vision of the future

The Acquario Romano , a space with history and character, was the epicentre of this international summit of branding and creativity . There we brought together some of the most influential leaders in the sector , generating an environment where ideas, innovation and strategy merged with the art and culture of the eternal city.

An event designed to inspire and connect

Paradigms 2024 was more than just a conference: it was an immersive experience where every detail—from the high-impact presentations to the spaces designed for connection and inspiration—was part of a larger story. The days were marked by strategic content, unique performances, high-level networking, and impeccable staging .

Figures from a global event

Attendees Branding experts, creatives and industry leaders from around the world

Location Acquario Romano, a historic space turned into the epicenter of innovation and brand strategy

Experience Top-notch keynotes, strategic networking, immersive experiences and exceptional production design

Objective Position Paradigms 2024 as the benchmark summit in branding and creativity , consolidating Marca Condal as a leading international events agency in conventions for brands

This event not only solidified Frontify ’s global presence, but proved that when vision and execution align, an event can become a masterpiece . Because in Rome, we don’t just build an event… we create history.