Raimond Torrents in The Desmurphybrillador: From the Roman Coliseum to the events of the future

What do the Barcelona Olympics, experiential marketing and Ancient Rome have in common? Everything.

In this episode of El Desmurphybrilador , we talk to Raimond Torrents , one of the biggest names in the events industry. From his time at the Olympic ceremonies in Barcelona 92 to his current work as a researcher and disseminator at the Event Management Institute , Raimond gives us a masterclass on the sector.

Corporate events, sustainability and the future of the sector

🎙️ In this episode we talk about:

✅ Why haven't events changed in 2000 years? (and why the essence is the same in Rome, in a stadium or at a tech congress)

✅ The Barcelona 92 Olympics from within: budget, challenges and the madness of organizing a world event

✅ The agency dilemma: small vs. big, and why some events need artisans, not factories

✅ Sustainability in events : fashion or necessity? How to avoid greenwashing?

✅ How to evaluate the real success of an event and stop depending on satisfaction surveys

✅ Artificial intelligence and events : will a robot approve our proposals?

📖 We also discuss his book "Así habla las paredes" (This is how the walls speak) , where he explores the psychology of events and how each space conditions the attendee's experience.