A priori, going from being a mechanic to organizing events is a disconnected world, but without a doubt, it is the most interesting part of the story of how in the end the dots can only be connected by looking back. We will talk about the beginnings of Marca Condal, the events agency that went from organizing birthday parties with colorful balloons to the most extraordinary events for brands such as Chanel or Microsoft.
"What happens when a client wants to simulate his own death? This is pure fantasy come true."
Events that Surprise Employees: The Case of Game of Thrones and a Simulated Murder
In the world of corporate events, creativity knows no bounds. Today we explore one of the most surprising events ever organized: an immersive experience inspired by Game of Thrones that included the simulation of a client's murder. These types of initiatives not only impact attendees, but also reinforce emotional connection and motivate employees in unimaginable ways.
Why Surprising Events Impact Employees
Corporate events are not just formal meetings; they are an opportunity to make an impression on employees. Unique and memorable experiences generate positive emotions, encourage creativity and reinforce the sense of belonging to the team.
Benefits of Amazing Events
Enhanced motivation: Employees feel valued and appreciated.
Stronger bonds: Sharing extraordinary moments strengthens internal relationships.
Creative inspiration: Exposure to new experiences stimulates innovative ideas.
The Game of Thrones Event: A Mock Murder and Much More
It all started with an ambitious idea: to recreate the Game of Thrones universe to immerse attendees in an unforgettable experience. But the real twist came when the client requested something totally unexpected: to include his own “death” as part of the event.
How the Event Was Designed
Recreation of the universe: Decorations and sets faithful to the series were created, including the Iron Throne and a medieval atmosphere.
Actors on stage: Iconic characters such as Jon Snow and Daenerys interacted with the audience, making everything come to life.
Highlight: The murder simulation was choreographed to be shocking without losing its theatrical and funny touch.
The result was an experience that left everyone speechless and sparked conversations that are still remembered today.
Other Examples of Events That Surprise Employees
Creativity has always been the driving force behind the most impactful events, such as:
Mothership Takeoff for Adobe: A futuristic experience with advanced technology and special effects.
Disney Tales: A magical immersion in beloved stories, with dreamlike settings and unforgettable performances.
These events have something in common: they surprise, excite and leave a lasting mark on those who experience them.
How to Design Unforgettable Events for Employees
Surprising is not just a matter of budget, but of creativity and attention to detail.
Focus on employee experience
Think about what really connects with your attendees: emotions, stories and surprises.
Create a total immersion
Design an event where every detail – from lighting to sounds – is part of a coherent narrative.
Incorporate elements of surprise
Unexpected moments are the ones that are most remembered and create a lasting emotional impact.
The Power of Events That Surprise Employees
An event that surprises not only entertains, but transforms. Initiatives such as the Game of Thrones experience or the launch of a mothership are not just creative moments, they are tools to reinforce team motivation and connection. In a sector where expectations are constantly evolving, surprising is the key to connecting and leaving a mark.