#18 - Victor Martin Font: "Team Buildings as such, for Weddings/Baptisms/Communions, must die"
They labeled him "Bioinspirer" and we couldn't agree more. Victor works as a creative director on projects that seek to transform people through nature.
No greenwashing, these are experiences created, designed and produced completely focused on the human, social, cultural and environmental values of the territory and nature, resulting in a contribution of value both for the person who experiences it and for the territory that hosts it.
As one of their initiatives claims, this is “natural impact, real impact.”
"There are team buildings that you forget in two hours and others that transform you in 72."
Bioinspiration in Events: How to Connect Businesses with Nature
The future of corporate events is real disconnection
The business world is evolving, and with it, the way companies approach team cohesion. Traditional team buildings are a thing of the past: two-hour activities that are forgotten the next day are no longer enough. Now, the key is in experiences that transform people and companies from the root.
Victor Martín Fon, creative director and pioneer in bioinspiration, has revolutionized the sector with an innovative concept: business experiences in the heart of nature that go beyond mere entertainment. His motto is clear: "natural impact, real impact."
What is bioinspiration and why is it changing the sector?
Bioinspiration is not just about moving events to a natural environment. It is about designing experiences based on human, social and environmental values that connect people with their environment and with themselves.
In a world where work stress, burnout and lack of motivation are recurring problems, this approach offers a solution: taking teams out of their comfort zone, but in a strategic and transformative way.
Business Disconnection: A Model That Works
The programs designed by Victor and his team go far beyond the typical team dynamics. We are talking about immersive experiences in mountain refuges, stays in the heart of nature without distractions and activities where the luxury is not in the facilities, but in the environment.
How a real disconnect event works
Strategic location: No hotels with conference rooms. Natural environments are chosen that force you to change your routine and work pace.
Minimum duration of 24 to 72 hours: Studies show that the real impact on a team occurs after a prolonged period of coexistence outside their usual environment.
Customized experiences: Not just a retreat, each event is tailored to the company’s values and goals.
Integration with the environment: Connection with nature is encouraged through activities aligned with the local ecosystem.
Less is more: the key to future events
In a sector where the trend has been ostentation, the amount of resources and visual spectacularity, the new revolution is simplicity and authenticity. Bioinspiration shows that a large investment in technology or expensive set-ups is not necessary to generate impact ; what is essential is the human experience.
Companies that do not integrate this approach into their organizational culture risk losing talent. Today's professionals value their time, their well-being and their connection to the environment , and they expect their employers to understand this.
The change is now: adopt bioinspiration in your company
If you are looking for an event that will truly transform your team and leave a mark on their mentality and way of working, bioinspiration is the answer . Companies around the world are beginning to implement this model with extraordinary results.
The future of events is not about adding more visual effects, but about creating experiences that change the way we perceive the world and work. Is your company ready for the next level?